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Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words).

In 2010, Twitter introduced "Trending Topics" on the Twitter front page, displaying hashtags that are rapidly becoming popular.

Hashtags are mostly used in unmoderated, ad hoc discussion forums; any combination of characters led by a hash symbol is a hashtag, and any hashtag, if promoted by enough individuals, can "trend" and attract more individual users to discussion.

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In order for topics to trend, there has to be a consensus, whether silent or stated, that the hashtag refers to that specific topic.

Hashtags also function as beacons in order for users to find and "follow" (subscribe) or "list" (organize into public contact lists) other users of similar interest.

("Pound sign" in the UK means "£"; "#" is called hash, gate, and occasionally octothorpe.) In 1970, for example, the number sign was used to denote immediate address mode in the assembly language of the PDP-11 In the 1986 SGML standard, ISO 8886 (q.v.), # is a reserved name indicator (rni) which precedes keyword syntactic literals, --e.g., the primitive content token #PCDATA, used for parsed character data.

The pound sign was adopted for use within IRC networks circa 1988 to label groups and topics.

A hashtag must begin with a hash character followed by other characters, and is terminated by a space, or end of message.

It is always safe to precede the “#” with a space, and to include letters without diacritics, digits, and underscores.

The hashtag may contain letters, digits, and underscores.

For example, on the photo-sharing service Instagram, the hashtag #bluesky allows users to find all the posts that have been tagged using that hashtag.

Hashtags intended for discussion of a particular event tend to use an obscure wording to avoid being caught up with generic conversations on similar subjects, such as a cake festival using #cakefestival rather than simply #cake.

However, this can also make it difficult for topics to become "trending topics" because people often use different spelling or words to refer to the same topic.

Hashtags are not case sensitive; a search for “#hashtag” will find “#Hash Tag”.

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