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Both of these moves will generate revenue, though whether they can translate We Chat’s fame into fortune remains to be seen.

International expansion As Tencent turns to plans to monetize We Chat, it also continues to engage in a heated competition for global supremacy in the mobile messaging app realm.

Indeed, for the first few months of its existence, a QQ account was the only method by which users could register for a We Chat account.

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Can We Chat reverse this trend and beat out Whats App and Line?

With 70 million international users, it’s on its way.

Earlier this month, Tencent unveiled the first of its We Chat games, which are free, but also include special features that users can pay to obtain.

They are also reportedly developing an online payment service that will be released with upcoming versions of the app.

The rap on Chinese Internet companies has long been that their services are so localized that they can’t compete abroad.

Baidu, the operator of China’s most popular search engine, famously tried to take its game to Japan, only to flop.

Moreover, its appeal cuts across nationalities and socioeconomic classes.

Remember those two friends who asked for my We Chat ID when I landed in Beijing?

So how does Tencent plan to turn its popularity into profits?

The answer to this question is beginning to come into focus: “freemium” games and an online payment service.

In early July, Martin Lau, president of Tencent, the company behind We Chat, revealed that the app has over 400 million registered users and nearly 200 million monthly active users.

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