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Ignore women at your own peril and get prepared to follow the ignominious path of Blackberry, Netscape and AOL.

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Men and women play different games is another area that is often up for discussion.

Data from numerous online casinos shows that certain online slots have a 50/50 gender split.

Evidence has shown that women tend to be attracted more to legal forms of gambling and are not as interested in the illegal varieties.

What this should tell operators in this areas is that a greater availability of sites will increase the likelihood of women signing up for accounts and taking part in wagering activities.

Even games that you may assume are geared towards men such as the Marvel themed slots, which feature superheroes and villains, show an equal split between men and women.

Studies that were carried out on land based establishments over the years have always shown the women mostly use slot machines, while men play the table games.

Most people assume that online gambling is made up mostly of men but new statistics that are coming in are showing that women can play a big part in the world of i Gaming too.

24, 2015 Everything you thought you knew about women and online gambling is wrong.

Photos and visuals are going to become a prominent feature in every marketing kit in 2015 and this is especially true for businesses with a large female buyer customer base.

Gambling operators are going to have to be extra vigilant when it comes to marketing to women.

It's not just going to be about functionality, a high design aesthetic is going to be very important.

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