A social matching system for an online dating network

The exploitation of personal information has become a multi-billion industry.Yet only the tip of the iceberg of today’s pervasive digital tracking is visible; much of it occurs in the background and remains opaque to most of us.

It maps the structure and scope of today’s digital tracking and profiling ecosystems and explores relevant technologies, platforms and devices, as well as key recent developments. » Full Report as PDF Cracked Labs is an independent research institute and creative laboratory based in Vienna, Austria.

While the full report is available as PDF download, this web publication presents a ten part overview. How Companies Collect, Combine, Analyze, Trade, and Use Personal Data on Billions. Previous projects include Data Dealer, an award-winning online game on privacy.

On Twitter, for example, marketers can target ads by the predicted creditworthiness of Twitter users based on data from the consumer data broker Oracle.

Going a step further, Facebook has registered a patent for credit assessment based on the credit ratings of someone’s friends on a social network.

Contact » [email protected] and illustrations© Cracked Labs CC BY-SA 4.0(unless indicated otherwise) In 2007, Apple introduced the smartphone, Facebook reached 30 million users, and companies in online advertising started targeting ads to Internet users based on data about their individual preferences and interests.

Ten years later, a vast landscape of data companies has emerged that consists not only of large players such as Facebook and Google but also of thousands of other businesses from various industries that continuously share and trade digital profiles with each other.This report by Cracked Labs examines the actual practices and inner workings of this personal data industry.Based on years of research and a previous 2016 report, the investigation shines light on the hidden data flows between companies.In recent years, a wide range of companies has started to monitor, track and follow people in virtually every aspect of their lives.The behaviors, movements, social relationships, interests, weaknesses and most private moments of billions are now constantly recorded, evaluated and analyzed in real-time.Nevertheless, such methods are already used to sort, categorize, label, assess, rate, and rank people not only for marketing purposes, but also for making decisions in highly consequential areas such as finance, insurance, and healthcare, among others.

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